Our Story
We started our journey as a compassionate business back in 2012. We are guided by our FROG acronym: 'Forever Reliant On Good', as well as our compass - in pursuit of a more sustainable future.
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Our Journey
Sustainability Options, founded by brothers Phil and Nik Gregg in 2012, was born from their desire to focus on social and environmental impact rather than profit. They aimed to create a compassionate business model that prioritized good over personal gain.
Phil thought ‘if we could get everyone to move 10% (toward more sustainable living), that’s a big shift. Then, if they get on that journey, they will move another 10%. You have just got to keep getting people to move a little bit more’.
Nik wanted to start a business ‘that was compassionate, generous, willing to give and driven by doing good. Wouldn't that be an interesting business model?’
The brothers created and introduced the 4ESL (4 ethically and sustainable living) framework, focusing on environmental care, social justice, charitable good, and people compassion. Initially, they provided free advice on sustainable living, focusing on waste, water, energy, and ecology. They aimed to help people make better-informed, conscious consumption choices.
In 2013 Sustainability Options attracted the attention of 'Ted Talks' and had the honour of sharing its business thoughts at the Tauranga Ted Talks.
Their work led to projects in solar energy and building insulation. Despite not selling products, they became New Zealand's largest micro-inverter solar installer by 2015. Having played their part in stimulating the uptake of domestic solar energy, they stepped back to focus on independent 'sustainable living advice'.
Sustainability Options expanded by engaging schools, councils, and businesses, spreading knowledge and enthusiasm about environmental and social sustainability.
In 2015, Sustainability Options began supporting low-income families and looking for ways to improve housing conditions. This focus on social sustainability grew, and before they knew it, Sustainability Options was involved in a range of government, community, Iwi, ministry programs and initiatives to help families in need, offering free advice, advocacy, capacity building and coordinating repairs.
Today, Sustainability Options is visiting thousands of homes across the Bay of Plenty providing independent advice. Additionally it is driving a vision of ensuring all homes in the Bay of Plenty can maintain 20°C on a cold winters night. At the same time, Sustainability Options is running community waste hui, is involved in building materials recycling for homes that need materials, and is in pursuit of an ambition to plant natives on 'paper roads'.
Sustainability Options has recently inspired secondary school students with its 'EnviroChallenge' programme, and hosted a conference for businesses on Inner Development Goals. Not wanting to just assume 'doing good' is actually delivering good, Sustainability Options is developing a Social Return on Investment Impact model to better understand the impact it is having, as it continues to develop a business model that seeks to do well, by doing good.
You can read our full journey by clicking the button below.
Our Sustainability Report
We are proud to share our latest Sustainability Report, a comprehensive reflection of the past eight years and our ongoing journey towards a more sustainable future. This report serves as both a benchmark of our progress and a challenge for us to do even more.
At Sustainability Options, sustainability is about creating the ability and capacity to keep going, to care for one another, to minimise our environmental footprint, and to restore the beauty of the world around us. We strive to be an altruistic business, one that does good, not just for today, but for generations to come.
This report highlights our efforts across environmental, social, and economic areas, aligning them with the United Nations Sustainable Development Goals (SDGs). It quantifies and qualifies our impact, recognising the steps we’ve taken while acknowledging that there is still much to do.
A huge thank you to our Sustainability Advisor Amy Earles, whose dedication made this report possible, and to everyone who has supported our mission. We invite you to read through our journey, celebrate our progress, and join us in shaping a more sustainable future.
Ted Talk: Encouraging Compassionate Business
We believe the world should be led by compassionate business, and what better way to create this world than lead by example.
Our very own co-founder Nik presented a TED Talk when Sustainability Options was just starting out in 2013 about compassionate business. If you want to understand this different approach to business better, give it a listen!
Our Frog was designed by a neat guy call Jordan Foster - a cool designer. We wanted a symbol for our business that epitomised what we stood for. FROG, the acronym, stands for ‘Forever Relying On Good’. As an altruistic business, that’s us! Relying on doing good, to do well by the world we live in.
Not only is the FROG a great acronym, but it’s also a great symbol.
As an amphibian, the FROG is very sensitive to change, and as our environment changes, the world suffers and the FROG’s are among the first to disappear. The Frog is a symbol of our environmental vulnerability and our need for ecological care. We are striving to provide this care through offering sustainable living solutions.
The Compass
They say that ‘models’ are a good way to create collective understanding, to establish collective action…. we have established a business model that seeks to deliver on the demonstration we are endeavoring to provide. We call it an ‘altruistic’ business model. It’s based on 4 points. The four points correspond to the points of a compass – these points provide direction to the business.
North: what is the true north of our business - the purpose. Why are we doing business? Is it bigger than us? Is it bigger than profit? Is it about others?
East: when we get up every day, how will we conduct our business. The way we do business? Does it involve words like compassion, care, concern, love, are these good descriptors of our way?
South: When do we do business, do we do business before trust or after trust? Do we provide a service with relationship? Or are we just delivering a contract?
West: at the end of the day, what will we do with our business success? Will we keep it to ourselves? Protect it? Grow it? Or will we share it?
Good Works
Here are some examples of what our team and collaborators have done in the pursuit of good.
Community Donations
Shirley, our Program Support Coordinator, has helped build a beautiful network of generosity. Through the Tauranga SPCA Op Shop, we’ve rescued beds, clothing, and bedding that would have gone to landfill. Thanks to Pristine Dry Cleaning, these items were refreshed and passed on to the Edgecumbe Clothing Project and Women’s Refuge.
We’ve also repurposed aluminium windows and doors, connecting with referrers in Murupara, Kaingaroa, Rotorua, and Te Kaha so whānau could reuse them. Wall insulation collected in Tauranga has gone straight into local homes, improving warmth and comfort.
Alongside individual whānau wanting alternatives to dumping goods, we’ve redirected carpet, stoves, heaters, and other materials for reuse. We now work with a second Tauranga op shop and CReW Whakatāne, who bring donated heaters to us instead of sending them to landfill. Every heater is safety‑checked before being passed on to whānau.
We’re also grateful for the many hand‑knitted blankets, crocheted baby items, and donations from Powerco’s Tauranga team – warmth shared with aroha.
Whānau Care Packs
Our team regularly assembles care packs filled with essentials - soap, balms, toothbrushes, toothpaste, hand sanitiser, and health resources. Thanks to referrers and community donations, our assessors can deliver these directly to whānau needing extra awhi.
Days For Girls
Period poverty is a reality for many girls and women, especially in remote parts of the Bay of Plenty. After reaching out to Days for Girls, we received boxes of reusable pad kits and breastfeeding packs. Each kit includes care instructions so it can be used again and again, reducing waste and supporting dignity. Our assessors now deliver these directly to those who need them most.
Curtain bank
After establishing the Tauranga Curtain Bank, we now support the Red Cross in running it. We’ve supplied curtains from places like Waipuna Community Centre and provided curtain tape and hooks when needed. Once curtains are lined and ready, our logistics team delivers and installs them in homes across the Bay of Plenty.
Heater bank
We see so many homes with no heating, or unhealthy unflued gas heating, and with young vulnerable children. To help, we have collected hundreds of donated heaters. This has been through various efforts, including donation drives facilitated by Rotary, Powerco, and more. We have also received donations from various op shops and community initiatives like CReW Whakatane. We then supply these heaters into homes, with timers and with advice on how best to use them economically and effectively. Our team ensures that all the heaters we collect are safe to be relocated.
Blanket bank
There are many whānau sleeping cold at night, without comfortable warm bedding. We have been fortunate to receive beautifully hand knitted and crocheted blankets from the public. Op shops and donation drives have also been successful in sourcing blankets to then deliver to whānau in need.
Volunteering our time
Our kaimahi often give their own time to uplift others. Nik has volunteered with Good Neighbour, helping at community barbecues and supporting access to free tools. As a team, we’ve painted homes, cleaned gardens, removed rubbish from mangroves, and supported conservation mahi with DOC.
Individually, some of our staff also volunteer as marathon marshals, emergency responders, SPCA helpers, Cancer Society supporters, Park Run volunteers, committee members for Jogging the Powerpoles, kiwi survey planners with Ōtanewainuku Kiwi Trust, and educators with the NZ Bumblebee Conservation Trust.
Supporting a young entrepreneur
One of our assessors met a hardworking single māmā whose son is fundraising for a school trip to Japan. He’s been baking and selling carrot cake, steamed pudding, cookies, and Russian fudge to reach his goal. Our team has been very willing taste‑testers - supporting his dream one delicious bite at a time.
Vanuatu Red Cross donation
During a trip to Vanuatu, our assessor Rachel connected with the Vanuatu Red Cross Society on Efate Island. She delivered five boxes of children’s toothpaste and toothbrushes (from USL Medical), four first aid kits (from Alsco), and a collection of school supplies, clothing, and shoes her own tamariki had outgrown. In communities with limited access to basic health and education resources, these items were deeply appreciated.







